About Drop The Strap Marketing

The Name

If you grew up watching Memphis wrestling, you know the moment. Jerry "The King" Lawler pulls down one strap of his singlet. The crowd erupts. The finisher is coming. Somebody's getting pinned.

That's the energy. When Drop The Strap shows up, the strap comes down and the work gets done. The name is a cultural reference point that makes the brand memorable, fun, and distinctly Memphis. The wrestling metaphors are seasoning — the substance is real search expertise delivered with personality.

The Rebuild

Here's the thing: last year's SEO playbook can't survive in today's search environment. AI search engines — ChatGPT, Perplexity, Claude, Google AI Overviews — are answering questions directly and citing specific businesses. That created a second game that most SEO companies haven't even noticed yet.

We didn't bolt on an AI service. We rebuilt everything from the mat up. Our entire approach, our deliverables, our methodology — all rebuilt to play both games. Traditional SEO that still drives billions of daily visits, plus AI search optimization that gets your business cited when AI answers your customers' questions.

How We Work

We're a small, focused team based in Memphis. Not an agency with 200 clients and cookie-cutter packages. We take on projects we can actually win. Every report is reviewed by a human before delivery. Every custom project is scoped and managed with intent.

Entry-point reports ($97–$197) are designed to demonstrate competence and give you actionable intelligence immediately. Custom projects ($5,000+) deliver the real transformation. Everything starts with either buying a report or submitting the contact form. No free audits. No free consultations. The form is free. Everything after that costs money.

Memphis Roots, National Reach

Drop The Strap Marketing is based in Memphis, Tennessee with two locations — Memphis and Collierville. We serve clients nationally because search optimization works regardless of geography. But Memphis is home, and the wrestling culture that built this brand is Memphis to its core.