The Search Game Changed.We Play Both.

Google still sends billions of visits a day. That game still matters. But there's a second game running now — AI search — and most businesses don't even know they're losing it. Drop The Strap plays both.

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Two Games. One Ring.

Your competitors are getting cited by ChatGPT. You're not. That's not a branding problem — that's a visibility problem, and it's costing you money every single day.

Game 1: Traditional SEO

Google still dominates. Billions of searches, billions of clicks, every single day. On-page optimization, technical health, content strategy, schema markup — the fundamentals still drive revenue. We audit it, fix it, and make it perform.

Game 2: AI Search Optimization

ChatGPT, Perplexity, Claude, Google AI Overviews — they're answering your customers' questions right now and citing businesses that have what you don't. We analyze your AI citability, find the gaps, and close them.

Start Here. No Call Required.

We don't do free audits. We don't do "quick looks." These reports tell you exactly what's broken and what to fix first. That's the price of admission.

SEO health check

The Knockout Report

$97 SEO Health Check

  • On-page SEO audit
  • Technical SEO snapshot
  • Top 3 priority fixes ranked by impact
  • Branded PDF delivered in 3–5 days
Learn More
SEO and AI visibility combo

The Double Down

$197 SEO + AI Visibility Combo

  • Everything in both reports
  • Cross-channel analysis
  • Where fixes compound
  • The complete picture
Best Value — Learn More
AI citability audit

AI Visibility Scorecard

$147 AI Search Citability Audit

  • AI citability structure audit
  • Live AI search tests across 3 engines
  • Gap analysis vs. cited competitors
  • 3 specific recommendations
Learn More

Here's the Thing Nobody's Telling You

🔍

Most SEO Companies Are Running Last Season's Game Tape

Keywords, backlinks, blog posts, and hoping Google notices. That playbook still has value — but it's incomplete. AI search created a second game that most agencies haven't even noticed yet.

🤖

AI Engines Are Answering Your Customers' Questions — Without You

When someone asks ChatGPT for a recommendation in your industry, who gets cited? If it's not you, that's revenue walking out the door through a channel you're not even watching.

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We Rebuilt Everything From the Mat Up

Not a bolt-on service. Not an upsell. We rebuilt our entire approach because the old SEO playbook can't survive in today's AI search environment. Traditional SEO + AI search optimization working together — that's the tag team.

Questions. Answered.

AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews now answer questions directly — citing specific businesses and sources. AI search optimization (also called Generative Engine Optimization or GEO) ensures your business gets cited in those AI-generated answers. If your competitors are getting cited and you're not, you're invisible in an entirely new search channel that's growing every day.

Absolutely. Google still sends billions of visits every single day. Traditional SEO drives traffic, leads, and revenue. But there's a second game running now — AI search — and most businesses don't even know they're losing it. We play both games because ignoring either one means leaving money on the table.

No. We don't do free audits, free consultations, or "quick looks." The Knockout Report starts at $97 and tells you exactly what's broken and what to fix first. If you want to discuss a custom project, submit the contact form — that's free. Everything after that costs money.

The Knockout Report ($97) is traditional SEO — on-page audit, technical snapshot, top 3 fixes. The AI Visibility Scorecard ($147) audits your AI search citability across ChatGPT, Perplexity, and Claude. The Double Down ($197) combines both with cross-channel analysis. Most businesses should start with The Double Down — it's the complete picture.

Memphis, Tennessee — two locations: Memphis, TN and Collierville, TN. We serve clients nationally. Search optimization works regardless of where you're located.

Ready to Get in the Ring?

Two options. Buy a report and see what's broken. Or submit the form and tell us what you're fighting for. Either way, the strap comes down.

Buy The Double Down — $197 Submit a Project Inquiry