We no longer ask for a URL and a keyword.

That approach to SEO is outdated.

A URL is a location. A keyword is a guess. Neither one is the business.

For a long time the first ask was: send the site, pick a phrase, wait for a rank. That treated the website like a page to be scored.

Your website is a sales asset now. Humans and AI both have to understand who you serve and how they get started.

If those two things are fuzzy, the page can look finished and still fail at the only job that matters: a stranger becomes a customer.

What we need

We need to understand your business, your ideal customer, and what a future customer has to do to become a paying customer.

In your words. Not a target keyword. Not a six-month essay.

If you can say those three things, write them in. If you want someone to take a URL and “do the SEO,” this isn’t that.

How to think about this

A short video. How to think about the site as a sales asset. Not a class on how we mark pages. Not a free audit.

WORKSHOP EMBED

Tell us who you serve

Name *

Email *

What the business does *

Who the ideal customer is *

What a future customer must do to become a paying customer *

Phone (optional)

Website URL (optional)

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On the mat

On the mat this week: legal services, heavy equipment sales

Open weeks: Mon Aug 24, 1:00 PM CT · Mon Aug 31, 1:00 PM CT · Mon Sep 14, 1:00 PM CT · Mon Sep 21, 1:00 PM CT

We no longer ask for a URL and a keyword.

What we need

We review. We don’t take the keys.

How to think about this

Tell us who you serve

On the mat