What do you do here?
Is a frequent question around here…
in two words
Drop The Strap Marketing talks( and tests) a wide variety of online lead generation techniques.
When it comes time for the elevator pitch to the what do you do here? question, here is how I boil it down to the ONE thing…
It breaks down like this…
- Find the search terms your customers are using to search for your services
- Audit how competitive those search terms are
- Determine (time/content) cost to go after the desired search terms
- Create a plan to grab the low hanging opportunists while going after the more competitive terms.
- Always be improving conversion rate of your ranking pages
- Always be locating more traffic channels to those pages
The above is frequently referred to as SEO or SEO services.
Search Terms can be
- global search terms
- national search terms
- regional search terms
- local search terms
The process I’m using now is working extremely well… So well, I’m building a team to take on more clients 🙂
Looking for career opportunities in the digital marketing space like content distribution or SEO, please see my jobs page.