by Scott Finney | Jul 6, 2018 | Lead Generation
Lead Generation using Google Maps GoPinLeads uses Google Maps for outbound Lead Generation. This morning I tested a new lead generation tool. It scrapes Google Maps for contact info. Big time saver from what I can tell. There is an App Sumo deal for this tool at the... 
by Scott Finney | Jun 11, 2018 | Google My Business
Google My Business adds Products post Type What if your customers didn’t have to go to your website to give you money? Google My Business Products Post Types are giving them this option… if you set it up! This blog post shows you have to add a Buy Button... ![ELD Search Results [Video] [case study] Electronic Logging Device](https://www.dropthestrap.com/wp-content/uploads/2018/05/ELD-Electronic-Logging-Device-Search-Results-1080x675.png)
by Scott Finney | May 27, 2018 | Case Study
ELD – Search Results What content do you start with? Consider User Intent or The Purpose for the search Google doesn’t want to send traffic to your site Google wants to give the user what they are looking for, so they come back to Google in the future These... 
by Scott Finney | May 23, 2018 | Google My Business
Special hours in Google My Business How to update The Special Hours section of Google My Business is critical. If you don’t confirm your holiday hours GMB will have doubt and therefore not show you in the search results. Make sure you update or at least confirm... ![HVAC Millington TN [Video] Marketing Case Study](https://www.dropthestrap.com/wp-content/uploads/2018/05/hvac-millington-tn-case-study-1080x675.png)
by Scott Finney | May 15, 2018 | Case Study
HVAC Millington TN Marketing Case Study Today we search Google for HVAC Millington TN to see who is showing up in the Google 3 pack and Google Maps results. We find 2 companies have given their GMB account some love and 3 companies that need to devote some resources... ![Website Audit delivered by [video] looks like | Done by DropTheStrap](https://www.dropthestrap.com/wp-content/uploads/2018/05/Website-Audit-by-DropTheStrap-1080x675.jpg)
by Scott Finney | May 13, 2018 | Services
The DropTheStrap 16 point Initial Website Audit We take a look at what you have and how to get to your goal. When a client orders a website audit of their site: I deliver a video walk through of my findings. I find video is the best delivery channel for: explaining... by Scott Finney | Mar 28, 2018 | Google My Business
GMB optimization: business description field is back! Where and how to get this 750 character field populated in your business’s Google My Business account. This is a great way to attract customers. Tell them who you are and what you do directly in the search... by Scott Finney | Jan 31, 2018 | Local SEO
Welcome to the Local Search Ecosystem Want your business to rank in Google, Yahoo, or Bing? When was the last time you reached for a big yellow book to find a phone number or address? Today businesses are listed all over the internet. All these listings are factored... by Scott Finney | Jan 29, 2018 | Tools
Trello is a great project management tool. Take this Financial Planners Local Search Results Package for example. The “Cards” you see in Trello are the starting point. We start every client with an audit. We have sure the most valuable search signals are... by Scott Finney | Jan 23, 2018 | Local SEO
Step by step guide to post a Google for Jobs listing from your website This video is long and painful, but it shows you step by step how I listed a job on my website and put the schema code in place for Google to see it. And hopefully list the job in the Google for...